AGENCY FOR STRATEGIC CONSULTING
AND IMPLEMENTING PUBLIC RELATIONS
FOCUSING ON THE RELEVANT
FOCUSING ON THE RELEVANT
List of key clients
Strategic consulting, media training, and online communication
Adris grupa is one of the leading Croatian and regional companies whose business is based on three components - tourism, healthy food, and insurance. Maistra manages tourism strategic business unit, while Cromaris deals with healthy food. In early 2014, Adris grupa became the majority owner of the oldest Croatian insurance company - Croatia osiguranje.
The cooperation between Adris grupa and Madison Consulting has lasted for many years during which Madison has provided services of strategic communication management, advisory support in the implementation of crucial projects, and media training for the management. Madison is also responsible for creating and employing online communication strategy and managing Adris' communication on social media.
Strategic support in communication
Arena Hospitality Group is one of the most dynamic hospitality groups in Central and Eastern Europe, currently offering a portfolio of 27 owned, co-owned, leased and managed properties with more than 10,000 rooms and accommodation units in Croatia, Germany and Hungary. AHG is the first Croatian company to own and operate hotels outside Croatia. It was granted an exclusive right to operate and develop hotels under an internationally recognised brand Park Plaza® for 18 countries in Central and Eastern Europe.
Madison Consulting, in cooperation with legal and financial advisors, provided strategic support in communication during the process of Arenaturist’s transformation from a highly seasonal domestic operator to Arena Hospitality Group, a dynamic international company which operates year-round. Part of the process was also the public offering of the Company's new shares which was the first international public offering by a Croatian tourism company and the largest fundraising on the Zagreb Stock Exchange since 2007.
Advisory and operational support in public relations
dm-drogerie markt is the largest drugstore chain in Europe where it operates in more than 10 countries with more than 3,300 stores and more than 56,000 employees. dm is a leading company on the Croatian market of drugstore products where it owns more than 150 stores.
dm and Madison have cooperated for more than ten years on developing and maintaining dm's reputation as a socially responsible company which builds its business on the needs of customers and community, with a special care about employees. Madison Consulting provides strategic support in the implementation of dm's socially responsible and commercial projects and develops dm's approach to communication with media, customers, and suppliers, and creates materials which are used in that communication. Madison also consults dm in positioning on digital channels and administers the company's Facebook profile. Multiple awards testify to Madison's and dm's successful cooperation. Some of them include European Parliament's Pearl of Wisdom for the project Let Us Cross Off Cervical Cancer in Croatia and Croatian Association for Public Relations' Grand PRix for the project "...because the best things come from nature". dm has been the most desirable employer for seven years in a row and is among the top three best employers in Croatia according to the research conducted by website Moj posao. In 2015 it also won the Socially Responsible Business Index award in the category of big companies.
Support in strategic communication and the education of management
Erste&Steiermärkische Bank d.d. has been doing business under this name since 2003, after the merger of Riječka banka d.d., Rijeka and former Erste&Steiermärkische Bank d.d., Zagreb. The bank operates on a national level and serves more than 820,000 clients through a network that includes more than 130 bank branches and more than 600 ATMs. By the size of its assets, Erste&Steiermärkische Bank is among the leading banks in Croatia.
As part of the cooperation between Erste Bank and Madison Consulting which began in 2003, Madison supports the bank in its strategic communication, consults in the presentation of annual reports and consults and participates in the management education by delivering communication training and lectures. Madison is also responsible for communications consulting of Erste Plavi pension fund.
Strategic support and support in communication
The primary business activity of Granolio is trading with grains, oilseeds, fodder components, livestock and meat, and production in several different food and processing industries. Granolio is the market leader in the Croatian milling industry.
Madison Consulting provides its long-term client Granolio with consulting support in the communication of company's activities, such as the takeover of milling business of the Agrokor group in 2014. Madison offered strategic support and support in communication during the process of initial public offering of Granolio's stocks at Zagreb Stock Exchange in 2015.
Strategic consulting in communication and support in crisis situations
Economic Interest Group Croatian Banking Association (CBA) is an independent and professional institution with the main goal to protect and promote interests of its members and the entire banking industry in Croatia. CBA brings together leading Croatian banks which make more than 97 percent of total assets of all Croatian banks.
Madison Consulting provides Croatian Banking Association with services of strategic consulting in communication and support in crisis communication. Madison has participated in planning and conducting several CBA's educational-informative campaigns, such as those related to increasing the level of financial literacy (Global and European Money Week), while the campaign about safety on the Internet has won the Great Croatian Safety Award 2016 by Croatian Association of Safety Managers.
Strategic advising and the implementation of public relations, campaign creating, crisis communication, education
IKEA is the leading global company on the furniture market which currently operates in nearly 30 countries with more than 300 stores. IKEA offers its customers all over the world a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. In the recent years, IKEA has put a special emphasis on sustainability and sustainable development in business. It has also continually been helping the local community and vulnerable groups in the society, primarily in cooperation with partner organizations such as UNICEF, UNHCR, and WWF. IKEA company has been present in Croatia since 2008, and IKEA Zagreb Store was opened in August 2014.
Madison and IKEA cooperate since it has entered Croatian market, and Madison consultants' support involves strategic consulting and the implementation of public relations, campaign creating, event organization, crisis communication, and education. Some of the more recognized campaigns are the opening of the store, presentation of the annual catalogue and the opening of Probna kuća IKEA as a temporary exhibition space with a range of activities for visitors, children, and the members of IKEA FAMILY loyalty program. In order to make citizens more familiar with IKEA's democratic design, in spring 2016 there was organized a competition Hacking IKEA which was a part of Design District Festival. During the festival, citizens were especially interested in the first IKEA urban garden in the Zagreb centre, on the Wooden skyscraper's roof. We are especially proud of media support we provide concerning the cooperation between IKEA and Kamensko Association.
In the first year after the store was opened, IKEA Croatia was named the best employer in the category of big companies in the research conducted by website Moj posao.
Strategic consulting, media training, and online communication
METRO has been present in Croatia since 2001. It currently operates in 9 wholesale centres and a Drive-In centre in Dubrovnik, and it cooperates with more than 150,000 professional customers.
Madison Consulting provides METRO with support in positioning the company as the best partner for professionals, with special emphasis on the HoReCa sector and on small and medium entrepreneurs. Madison provides strategic support in developing METRO's communication strategy on the Croatian market and organizing events such as openings of wholesale centres, special events for citizens and suppliers, and press conferences. It also creates materials for communication with media and stakeholders. Madison offers consulting support in METRO's positioning on digital channels and it manages company's communication on social media.
METRO Cash & Carry won the certificate Top Employer 2016 for the best employer in Croatia and Europe.
Strategic consulting in communication and advertising on digital channels
Party of European Socialists (PES) is the second largest European political party which brings together the Socialist, Social Democratic, Labour and Democratic Parties from all over Europe. Some of the fundamental PES' values are the fight against inequality in the society, strengthening basic human rights and improving the quality of life for European citizens. PES' goals are, among others, strengthening the Socialist and Socialist Democratic movement in Europe through a common family platform, carrying out joint policies, and influencing European institutions' decisions.
Madison Consulting provides PES with services of strategic consulting in communication and advertising on digital channels. Madison also participates in devising, developing, and conducting party's creative and digital campaigns.
Planning and promoting Advent in Split
The city of Split has continually had an increase in the number of tourist arrivals and overnight stays in the summer season, but also during Christmas and New Year holidays. Since 2014, the event Advent in Split has integrated holiday offer and activities in "the city under Marjan" and it has become the principal reason for tourist arrivals in Split in the winter.
Madison Consulting plans and conducts the promotion of Advent in Split on the market of continental Croatia. Promotional activities include events for citizens and media and cooperation with media partners. On winter events in Zagreb, visitors can experience performances by musicians and other famous people from Split, try original local delicacies, find out details about the offers of hotels and restaurants in Split and about the rich programme of Advent in Split. In December 2015, tourist arrivals in Split have risen by nearly 50 percent, and overnight stays by almost 80 percent compared to December 2014.
Pro bono - Strategic support in developing and implementing campaigns
Zagreb Pride is a queer-feminist and anti-fascist organization founded in 2002. It is committed to creating an active society of solidarity and equality free from gender and sexual norms and categories, and any other kind of oppression. Zagreb Pride is also an event which is being held once a year since 2002. It consists of various programmes, and the most important one is the pride parade. This is a public gathering which is held on a Saturday closest to 28 July, in memory of the Stonewall riots which are considered to be the beginning of the contemporary LGBT movement in the world. It is estimated that in 2016 around 10,000 people participated in Zagreb Pride.
In cooperation with external associates, Madison Consulting provides strategic support in developing and implementing Zagreb Pride's creative and media campaigns. Madison has provided communication and consulting support in the organization of Zagreb Pride 2016.
Pro bono - Consulting support
Ana Rukavina Foundation is a Croatian humanitarian foundation founded in 2006. Its aim is collecting financial and other resources for functioning and expanding the Croatian voluntary bone marrow donor Registry and the operation of the private and public cord blood bank "Ana Rukavina". Since 2014, the foundation enables professional training for doctors in the field of hematology and other related specializations in order to advance health care for seriously ill patients in Croatia.
As part of a longtime cooperation, Madison Consulting provides consulting support and participates in creating materials whose aim is to inform the public about goals, work and successes Ana Rukavina Foundation and the Registry have achieved so far. Madison provides support in managing media relations on annual concerts I Want Life and Concert for Life. Through these events, the foundation aims to collect resources necessary for continuing blood sample typing in bone marrow donor Registry and to thank citizens for their support.